It's hard to follow up on every estimate and every missed call when you've got too much going on. Roxy does both for you — in your voice, right on time.
When an estimate goes quiet, Roxy sends the friendly nudge you meant to send.
Roxy handles approved business follow-up for estimates and missed calls, stops when customers reply, and keeps you in control of timing, tone, and handoff.
You send 8–12 estimates a week. A few close fast. The rest go silent — and life gets in the way before you can follow up. You're on jobs, handling calls, keeping the business moving. Follow-up is the first thing that slips.
The homeowner isn't gone. They're deciding. They got three quotes and meant to compare them. They're waiting to hear from somebody.
Most jobs are not lost. They just go quiet while you are on the next one.
Based on public home-service research from ServiceTitan & Hatch
BCC Roxy — she tracks quotes that have not received a reply.
Roxy sends a friendly text in your voice — right on schedule.
You get notified the second they respond. Warm lead, ready to book.
avg. Roxy response time
default follow-up window
chasing quiet estimates
Self-serve setup. Month to month.
You're already on the next job. Roxy is back texting your leads — in your voice — while you're on a roof, in a crawlspace, at dinner. The ball that gets dropped on follow-up? She's got it.
Automated — and sounds exactly like you.
During setup we ask you 5 questions — things like “what would you text a customer who hasn't responded in 4 days?” Your answers train Roxy to sound like you. Your words. Your style. Your voice.
Add roxy@justcallroxy.com to the BCC line when you send an estimate — like copying a teammate. That's the whole setup. She tracks every estimate and knows exactly when to follow up.
Day 4, day 8, day 14 — or whatever timing works for your business. You control the schedule, the number of follow-ups, and the tone. She texts the homeowner in your voice. The moment they respond, you get notified. You take it from there.
When someone says they went another direction, Roxy captures why. Over time you see the patterns — price, timing, competition. Business intelligence you've never had before.
When a homeowner calls while you're on a ladder, in a crawlspace, or already with another customer, Roxy doesn't let the lead sit there. She follows up immediately with a polite text from your business number so the conversation keeps moving.
You still handle the real conversation. Roxy just makes sure every missed call gets a fast follow-up instead of turning into a lost lead.
Someone calls your business while you can't pick up
They get a quick text that says you missed the call and asks how you can help
When they text back, you take over with context instead of chasing a cold lead
Roxy notifies you the moment a lead responds — with the customer name, original quote, and their exact reply. You take over when the lead is warm.
The homeowner texts back — hours, days, or weeks later
Instant alert with the customer, quote amount, and their message
You reply directly and close it — Roxy steps back
Set the timing, approve the voice, and pause or stop anytime. This is a tool, not a black box.
One BCC address. Works with everything. Ready in minutes.
Whatever you use to send estimates — ServiceTitan, Jobber, Gmail, a PDF you email out — Roxy connects immediately and starts working. Nothing to switch. Nothing to learn.
We're in early access with a small group of contractors. Here's what they're seeing.
“I'd mentally written off a $4,200 HVAC quote — customer had gone quiet for two weeks. Roxy sent a text on day 4 and they called me within the hour. Booked the job same day.”
Every estimate followed up. Every lead touched. On the schedule you set, in your voice. And she never punches out.
If Roxy helps you recover one $3,000 job, that's 10 months of Roxy — paid for by a lead that would have gone quiet.
How many more leads will go to someone else before you do something about it?
Get started today →If a homeowner calls your Roxy number and you do not pick up, Roxy follows up right away on your behalf with a text that lets them know you missed the call and asks how you can help. If they reply, you are notified so you can jump into the conversation while the lead is still warm.
Roxy sends follow-ups on your behalf, using the voice and style you approve during setup. The message feels personal because it is based on how you actually talk to customers.
She checks phone number and email before sending anything. If there's a match, she skips it — one message per customer, every time.
We use your estimate data only to send and track follow-ups for your business. We don't sell customer data, share it with advertisers, or use it for unrelated purposes. Your data is yours — we delete it completely if you ever cancel.
You can export your open estimates from your system and send the list to Roxy once a week instead. Takes about 10 minutes. Works just as well — one extra step per week instead of copying her on emails.
Roxy handles it gracefully — in your voice — and won't bother them again. She logs why they declined so you can see the patterns over time.
Setup is self-service and takes just a few minutes. Simply complete the onboarding flow on our website to configure your assistant, voice, and payment. Your dedicated phone number is provisioned automatically upon completion.
Cancel anytime via the dashboard under Billing → Manage billing (Stripe portal), or email us. No fees, no hassle.
We offer a 14-day money-back guarantee. If you're not happy with the service within the first 14 days, we'll refund your payment—no questions asked.
Roxy texts from a dedicated business number provisioned specifically for your account during setup. It shows up as a real phone number — not a short code or spam-looking sender. Homeowners can reply directly to that number and you'll be notified immediately.
Yes. During setup you complete a voice profile so Roxy learns your style. You can preview how your messages will sound before you go live. Once you're running, Roxy generates each message in your voice — you can also preview individual follow-ups from the dashboard anytime.
Roxy immediately stops texting that number — no further messages, ever. The opt-out is logged in your account so there's a permanent record, and the system will never contact that number again even if you accidentally BCC them on a future estimate.
Roxy doesn't need to integrate with your CRM. It works by BCC — just add roxy@justcallroxy.com when you send an estimate and she picks it up automatically. Whatever system you already use for estimates keeps working exactly as it does today.
Yes. From the estimate detail page in your dashboard you can pause follow-ups for any individual customer at any time. Useful when you're already in a conversation with them or the situation has changed.
Yes. Roxy texts homeowners who already have a prior business relationship with you — they requested and received your estimate. The first message always includes a STOP instruction. Opt-outs are honored immediately, permanently logged, and that number is never contacted again. An automated consent check also runs on every estimate before Roxy sends anything. See our full SMS consent & opt-in policy. As with any business communications tool, consult your own attorney if you have compliance questions specific to your situation.

I built JustCallRoxy because good contractors lose real jobs when follow-up gets squeezed out by the actual work of running the business.
I'm a software engineer with 30 years of experience across a lot of different industries, but this product is personal to me. I wanted to build something useful for everyday contractors who are out working, not sitting at a computer all day.
The goal is simple: make sure every estimate and every missed call gets a prompt, professional follow-up that sounds like you, without giving you one more system to babysit.
This is meant to be practical help for real businesses: one less thing slipping through the cracks, and more jobs staying in your pipeline.
If you have questions or want to see if Roxy fits your business, email me directly.
Self-service setup. First follow-ups go out the same day. Month to month — walk away anytime.
Get started today →